Management Team

For over 35 years the roots of Viewpoint Construction Software have been fortified with strong Pacific Northwest values. Much of that dedication comes from the leadership team who has partnered a deep passion for sustainable and environmentally ethical business with their pursuit for innovative solutions for the construction industry. Always willing to collaborate with customers on resolving any issue, Viewpoint's executive team is always a phone call away. Get to know us.

Jay Haladay, Chief Executive Officer

Jay Haladay, Chief Executive Officer

Jay attained a BA in Economics and an MBA from UCLA before joining IBM in 1974, where he held a number of sales and management assignments during his 10 year career with IBM. Digital Systems capitalized on his talents by naming him President in 1984, evolved into a division of Convergent Technologies and later part of Convergent Business Systems, a Unisys subsidiary. Jay led these organizations before forming Coaxis to purchase them from Unisys in 1990.

Jay’s association with the construction software market dates back to 1983. As a consistent innovator in applying leading-edge technologies to address the industry's unique business problems, Jay is often sought as a subject matter expert for trade and industry organizations, and was recently awarded Technology Executive of the Year 2013, by the Technology Association of Oregon. Jay was able to pull together his many experiences in the development of RiverEast Center, a Gold LEED Certified building that serves as the Portland, Oregon USA headquarters for Viewpoint Construction Software. He is passionate about building a strong management team for Viewpoint that unites a vision that both customers and employees can gain from. His two oldest sons, Scott and Miles, are both active in the company.

Also see interview with Jay by Software Advice CEO Don Fornes.

Jim Paulson, President

Jim Paulson, President

Jim Paulson serves as President for Viewpoint Construction Software, which he joined in January 2008 and is also Secretary of the Board at Viewpoint. Jim owns responsibility for driving strategic alignment, focus & priorities, and operational performance across the company's global operations including North America, EMEA (Europe, Middle East, Africa) and APAC (Asia Pacific).

He has overseen the company's exponential growth as the Viewpoint’s employee population has more than quadrupled while revenues have grown more than six-fold during his tenure.

Prior to joining Viewpoint, Jim served as the General Manager for GE Security, a $2 Billion division of the General Electric Company, where he led the global engineering, design and manufacturing of high tech security electronic hardware and software. He joined GE in 2004 and was responsible for approximately $400 million in global product revenues including $200 million in North America.

He holds a Bachelor of Science degree from the University of Wisconsin-LaCrosse and MBA from the University of Oregon. He sits on the Board of Mitchell Lewis Staver, is Co-Chair of the Oregon Executive MBA Alumni Board, and is a member of both the Technology Association of Oregon (TAO) and Construction Financial Managers Association (CFMA).

Ben Ertischek, Chief Financial Officer

Ben Ertischek, Chief Financial Officer

Ben attained a BA in Political Science and Economics from Princeton and a MBA from NYU’s Stern School. After a couple of years with Deloitte and Touche, he joined Xerox Corporation. Over almost a 14-year span at Xerox, Ben held positions in a wide variety of financial management roles including Region Controller, Senior Treasury Manager, Division Finance Director, and Director of Mergers & Acquisitions.

Although he spent almost 16 years working in large corporations, Ben always knew that where he wanted to be was a small to mid size company, where he could daily see how a strong team coming together could successfully grow a business.

Matt Harris, Senior Vice President of Strategy and Corporate Development

Matt Harris, Senior Vice President of Strategy and Corporate Development

Matt is responsible for Viewpoint’s strategic growth initiatives. Previously he was Chief Marketing Officer of TigerStop LLC where he helped to lead a turn-around of a factory automation leader through new product development, international growth, and strategic customer initiatives. Prior to this he lived in the Netherlands where he was VP and General Manager for the highest growth division of FEI, a global leader in electron microscopy solutions. In addition, Matt has extensive Strategy, M&A, and Operational executive roles with FEI and Planar Systems, Inc. He began his career with General Electric in a technical leadership program. Matt has engineering and psychology degrees from Cornell and his MBA from Stanford University.

Erich Litch, GM North America

Erich Litch, GM North America

Erich Litch joined Viewpoint as General Manager, North America. Erich is based out of Viewpoint’s headquarters in Portland and is responsible for all customer-facing departments including Sales, Professional Services, Customer Support, and Learning Services, in the US and Canada.

Erich received his BA from UCLA before going on to Loyola for his law degree and began his career as a corporate attorney at the nationally recognized law firm O’Melveny & Myers. After time at the respected law firm Perkins Coie, he decided he really enjoyed the business side so he joined a client, Corillian, as General Counsel in April 2000. Over the past 14 years he progressed through increasing roles and responsibilities including SVP Corporate Development, EVP Sales & Marketing, SVP Sales & Strategy and SVP/GM Consumer Services.

Alun Baker, GM / Managing Director Europe, Middle East, Africa

Alun Baker, GM / Managing Director Europe, Middle East, Africa

Alun Baker brings 25 years of International Senior and Executive Management experience from across the IT Software marketplace. Alun joined Viewpoint’s 4Projects team in March 2014 from Procurian (Accenture), a global leading BPO Company, where, as Managing Director of EMEA, he was instrumental in the successful acquisition by Accenture in 2013.

Previously he has held various Executive roles typically running EMEA in Technology infrastructure companies such as TIBCO Software and Datasynapse, and as Director or SVP in ERP Software companies such as JBA, Oracle and Intentia/Lawson where there was heavy emphasis on the manufacturing and construction markets. Additionally Alun spent 12 years as a non-executive Chairman of two stellar growth International infrastructure and BPO companies: Company-I (Acquired by Symantec Corp in 2007) and Citihub.

Alun is passionate about helping and encouraging young people in their careers, one epiphany later Alun built a social network called WYGU to help young people get better career guidance globally, which as part of the ‘Big Society Network’, Alun has spent a few sessions lobbying the UK government trying to drive change in this area.

Alun attended The University of Wales, Swansea, where he earned a Joint Honors BA in Economics and Economic Geography.

Scott Haladay, Managing Director, Australia

Scott Haladay, Managing Director, Australia

Scott is passionate about creating efficient process to get customers running Viewpoint software as quickly as possible and has consistently honed his highly process-driven way of thinking since he won the Computer Science award upon graduating from Georgetown. He's used to running time-sensitive implementations for logistics businesses that operate 24/7. In these environments careful planning and solid execution are necessary to hit extremely narrow time windows to minimize operational disruptions. To do so, he spends time cultivating a responsive team ready to travel across Australia to meet Viewpoint customers' demanding needs. Scott doesn't rest until companies are realizing the ROI of Viewpoint's products.

Rob Humphreys, Vice President of Product Management

Rob Humphreys, Vice President of Product Management

When Rob first joined Viewpoint in 1981, the use of software to automate business processes was very new and most customers had little experience with technology prior to installing our software. Over his more than 28 years focused on the construction software market, he has developed a keen sense for what customers need from their software and how to stay current in a climate of rapid change. He's led Viewpoint's development team since 1990 and the development of one of the industry's first Windows/SQL server product. Seeing how Viewpoint software helps companies address real-world business issues gives him great satisfaction and the motivation to continuously improve the product.

Bruce Kenny, Vice President of Product Development

Bruce Kenny, Vice President of Product Development

Over Bruce's 20+ years of experience in enterprise software he has direct experience in all facets of the software business – Sales, Marketing, Services, and most deeply in Product Strategy, Design, and Development. Bruce brings this full spectrum experience into his role as Vice President of Product Development and Hosted Operations here at Viewpoint. Bruce's passions are teamwork, robust software architectures, innovative user experiences, and driving a customer-centric development culture.

Prior to Viewpoint, Bruce's experience spanned several organizations – Webtrends Inc. (Analytics & Optimization); Infopia Inc. (eCommerce); Pivotal Corporation (CRM); Simba Technologies (Database connectivity).

David DeRego, Vice President of Global Marketing

David DeRego, Vice President of Global Marketing

With now over 22 years in the construction software industry, David graduated with a BBA in Marketing and Management from the University of Portland. His first years were spent at Timberline - now Sage - before joining Viewpoint in early 2009.

He's worked every aspect of marketing from product to customer services to communications, and as consummate collaborator, David is passionate about leading a robust marketing team to tell Viewpoint's story.

Ryan Randall, Corporate Controller

Ryan Randall, Corporate Controller

As Corporate Controller, Ryan helps manage Viewpoint’s financial affairs including budgets and forecasts, ensuring strong financial controls and processes operate throughout the business. After graduating from University of Oregon, he started his financial career as an auditor for PricewaterhouseCoopers, and then he moved on to Radisys, where he served as the Controller for the wireless infrastructure solution provider. There he had the opportunity to travel and work at the company’s offices in Asia and Europe. In addition to his career in Financial Management, Ryan is also a Certified Public Accountant (CPA).

Jennifer Yruegas, General Counsel

Jennifer Yruegas, General Counsel

Jennifer brings a unique mix of global expertise in corporate law, mergers, and acquisition, and a deep knowledge of intellectual property to the position of General Counsel. Previously Jennifer held the title of General Counsel at various footwear and electronics companies including KEEN footwear, SOL Republic, Inc., and InFocus Corporation. At InFocus she was instrumental in the strategic planning and negotiation of a joint venture within China between InFocus and the world's largest TV manufacturer. She has served as the CEO of Motif, a multimillion dollar licensing entity of Motorola and InFocus. Jennifer also served as Assistant General Counsel at Nike where she led diligence teams and negotiated the divesture of Nike Bauer Hockey and Starter.

Jennifer received a double degree in Biology and Literature and minor in Chemistry from Pacific University, and then attended Lewis & Clark Law School. She is a registered patent attorney and a guest faculty member at Lewis & Clark Law School, and also serves as the Vice Chair for the Society for Science & the Public, a non-profit for the advancement of hands on science in the classroom that runs domestic and international science fairs. Jennifer’s diverse legal expertise and dedication to her charity work was recognized by the Hispanic National Bar’s naming of her as one of the “Top 7 Attorneys in the US Under 40”.