Management Team

For over 35 years the roots of Viewpoint Construction Software have been fortified with strong Pacific Northwest values. Much of that dedication comes from the leadership team who has partnered a deep passion for sustainable and environmentally ethical business with their pursuit for innovative solutions for the construction industry. Always willing to collaborate with customers on resolving any issue, Viewpoint's executive team is always a phone call away. Get to know us.

Jay Haladay, Chief Executive Officer

Jay HaladayJay attained a BA in Economics and an MBA from UCLA before joining IBM in 1974, where he held a number of sales and management assignments in Los Angeles and Virginia during his 10 year career with IBM. Digital Systems capitalized on his talents by naming him President in 1984, evolved into a division of Convergent Technologies and later part of Convergent Business Systems, a Unisys subsidiary. Jay led these organizations before forming Coaxis to purchase them from Unisys in 1990.

Jay’s association with the construction software market dates back to 1983. As a consistent innovator in applying leading-edge technologies to address the industry's unique business problems, Jay is often sought as a subject matter expert for trade and industry organizations, and was recently awarded Technology Executive of the Year 2013, by the Technology Association of Oregon. Jay was able to pull together his many experiences in the development of RiverEast Center, a Gold LEED Certified building that serves as the Portland, Oregon headquarters for Viewpoint Construction Software. He is passionate about building a strong management team for Viewpoint that unites a vision that both customers and employees can gain from. Born and raised in Los Angeles, golf, snowboarding and cycling occupy free time outside of raising a dynamic, interesting family. His two oldest sons, Scott and Miles, are both active in the company.

Also see interview with Jay by Software Advice CEO Don Fornes.

Jim Paulson, President

Jim PaulsonJim brings nearly 30 years of product development, operational, sales, and strategic marketing leadership and experience across North American and International markets. He joined Coaxis, parent company of Viewpoint Construction Software, in January 2008 and serves as the organization’s President. Jim brings an intense customer focus and a reputation for strong strategic planning and operational execution to Coaxis, which is a fast growing, industry leader of construction ERP software serving mid-to-large commercial construction companies in the U.S., Canada, and Australia. Jim most recently came to Coaxis from the General Electric Company, where he served as General Manager for the Intrusion Security Group from 2004-2008. At GE, Jim led the global engineering, design and manufacturing of high tech security electronic hardware and software and was responsible for over $200 million in annual revenues.

Prior to joining GE, Jim held a variety of sales and marketing leadership roles including Director of Marketing for Interlogix which grew from being a $50 million U.S. based manufacturer into a $650M global leader over the seven year period he was with them - and was eventually acquired by GE. Jim holds a Bachelor of Science from the University of Wisconsin-LaCrosse and MBA from the University of Oregon. 

Ben Ertischek, Chief Financial Officer

Ben ErtischekBen attained a BA in Political Science and Economics from Princeton and a MBA from NYU’s Stern School.  After a couple of years with Deloitte and Touché working in Manhattan, he left heading West to join Xerox Corporation working in their Seattle office.  Over almost a 14 year span at Xerox that moved him back and forth across the country, Ben held positions in a wide variety of financial management roles.  Position included Region Controller, Senior Treasury Manager, Division Finance Director, and Director of Mergers & Acquisitions.

Although born in Washington DC, Ben was raised in Alaska. After multiple coast to coast moves, he knew the Northwest was where he wanted to live.  Although he spent almost 16 years working in large corporations, Ben always knew that where he wanted to be was a small to mid size company, where he could daily see how a strong team coming together could successfully grow a business.

Matt Harris, Senior Vice President of Strategy and Corporate Development

Matt HarrisMatt is responsible for Coaxis strategic growth initiatives. Previously he was Chief Marketing Officer of TigerStop LLC where he helped to lead a turn-around of a factory automation leader through new product development, international growth, and strategic customer initiatives. Prior to this he and his family lived in the Netherlands where he ran, as VP and General Manager, the highest growth division of FEI, a global leader in electron microscopy solutions. In addition, Matt has extensive Strategy, M&A and Operational executive roles with FEI and Planar Systems, Inc. He began his career with General Electric in a technical leadership program.

Matt has been active in the Portland business community and has served on the boards of the Software Association of Oregon Foundation, The Oregon Bioscience Association, The Oregon Innovation Network, the Oregon Technology Awards, and the Stanford Business School Alumni Association.

Matt has engineering and psychology degrees from Cornell and his MBA from Stanford University.

Alun Baker, GM / Managing Director Europe, Middle East, Africa

Alun BakerAlun Baker brings 25 years of International Senior and Executive Management experience from across the IT Software marketplace. Alun joined Viewpoint’s 4Projects team in March 2014 from Procurian (Accenture) a global leading BPO Company, where, as Managing Director of EMEA, he was instrumental in the successful acquisition by Accenture in 2013.

Alun attended The University of Wales, Swansea, where he earned a Joint Honors BA in Economics and Economic Geography.

Previously he has held various Executive roles typically running EMEA in Technology infrastructure companies such as TIBCO Software and Datasynapse, and as Director or SVP in ERP Software companies such as JBA, Oracle and Intentia/Lawson where there was heavy emphasis on the manufacturing and construction markets. Additionally Alun spent 12 years as a Non-Exec. Chairman of 2 stellar growth International infrastructure and BPO companies: Company-I (Acquired by Symantec Corp in 2007) and Citihub.

Alun is passionate about helping and encouraging young people in their careers, one epiphany later Alun built a social network called WYGU to help young people get better career guidance globally, which as part of the ‘Big Society Network’, Alun has spent a few sessions lobbying the UK government trying to drive change in this area.

Outside of work Alun is a keen family man and sportsman, running, skiing, and cycling to keep fit. However being born in a mining village near Merthyr Tydfil, he is a passionate Welsh Rugby fan and a 20 year season ticket holder with his father and two brothers at Cardiff City football club.

Scott Haladay, Managing Director, Australia

Scott HaladayScott has consistently honed his highly process-driven way of thinking since he won the Computer Science award upon graduating from Georgetown. He's used to running time-sensitive implementations for logistics businesses that operate 24/7.  In these environments careful planning and solid execution are necessary to hit extremely narrow time windows to minimize operational disruptions.  He is passionate about creating efficient process to get customers running Viewpoint V6 Software as quickly as possible.

To do so, he spends time cultivating a responsive team ready to travel across Australia to meet Viewpoint customers' demanding needs. Scott doesn't rest until companies are realizing the ROI of Viewpoint's products.

Cycling, running and travel occupy his time outside of Viewpoint.  On any given day you may find him running The Tan in Melbourne, cycling along the bay or slipping off to a different southeast Asian island.

Rob Humphreys, Vice President of Product Management

Rob HumphreysWhen Rob first joined in 1981, the use of software to automate business processes was very new and most customers had little experience with technology prior to installing our software. Over his more than 28 years focused on the construction software market, he has developed a keen sense for what customers need from their software, and how to stay current in a climate of rapid change. He's led Viewpoint's development team since 1990 and the development of one of the industry's first WIndows/SQL server product. Seeing how Viewpoint V6 Software helps companies address real-world business issues gives him great satisfaction and the motivation to continuously improve the product.

If he could, Rob would like to talk with Leonardo DaVinci, someone he feels was hundreds of years before his time, about his ideas and how he saw the world. Somehow, Rob just might infuse some of that thinking into the work he does at Viewpoint.

When not devoted to technology, you'll find him either sailing the lakes and rivers of Oregon and Washington, backpacking in the wild Northwest, or skiing down the nearby slopes in winter.

Bruce Kenny, Vice President of Product Development

Bruce KennytOver Bruce's 20+ years of experience in enterprise software he has direct experience in all facets of the software business – Sales, Marketing, Services and most deeply in Product Strategy, Design and Development. Bruce brings this full spectrum experience into his role as Vice President of Product Development and Hosted Operations here at Viewpoint. Bruce's passions are team-work, robust software architectures, innovative user experiences and driving a customer centric development culture.

Prior to Viewpoint Bruce's experience spanned five organizations – Webtrends Inc (Analytics & Optimization); Infopia Inc. (eCommerce); Pivotal Corporation (CRM); Simba Technologies (Database connectivity). Bruce brings a passion for teamwork, architectural excellence and British Columbia Institute of Technology (applied research in AI and Multi-media).

On the personal side Bruce resides in Portland, Oregon, having migrated down I5 from Vancouver, Canada, his hometown, 8 years ago. When Bruce isn't focused on building software he can be found refining his DIY remodeling skills, enjoying the company of three children and extended family or enjoying the tranquility and challenge of fly fishing.

David DeRego, Vice President of Global Marketing

David DeRegoWith now over 22 years in the construction software industry, David graduated with a BBA in Marketing and Management from the University of Portland. His first years were spent at Timberline - now Sage - before joining Viewpoint in early 2009.

He's worked every aspect of marketing from product to customer services to communications, and as consummate collaborator, David is passionate about leading a robust marketing team to tell Viewpoint's story.

The fifth generation born and raised in Honolulu, Hawaii, David stayed in Portland after he met his wife at the University of Portland. He now spends free time keeping fit, camping and watching his five children compete in a myriad of sports. A little known fact is that his great, great, great grandfather from Portugal invented the Ukelele.

Mary Carvour, Vice President of Global Human Resources

Mary CarvourMary has long been fascinated by the characteristics that can make one organization successful while another is not.  Over time, she came to the conclusion that one of the most important factors in this equation is an organization's ability to promote a culture where people are valued.  People with the talent,  passion, and commitment to carry the business forward are essential to achieving business results, and such people have a choice about where they work.

Early in her HR career, Mary attempted to recruit a candidate who was currently working for another firm in the same industry.  He told her that he was treated so well where he was that nothing her company could offer him would persuade him to leave.

That statement was for her the start of a career-long commitment to understanding the factors that create a true "employer of choice" and helping the organizations in which she worked to embody those principles.  Over the years, she has worked in a variety of business disciplines but has always come back to human resources management as the profession where she believes she can most make a difference.

Mary earned a Bachelor's degree in Human Resources Management early in her career followed later on by an MBA in Marketing.  She has worked for large organizations such as Quaker Oats and PacifiCorp as well as smaller, entrepreneurial firms such as Coaxis/Viewpoint where she continues her mission to emphasize the "human" in her practice of Human Resources.

Ryan Randall, Corporate Controller

Ryan RandallAs Corporate Controller, Ryan helps manage Viewpoint’s financial affairs including budgets and forecasts, ensuring strong financial controls and processes operate throughout the business. A true Oregonian, Ryan was raised in Portland and graduated from University of Oregon. Having started his financial career as an auditor for PricewaterhouseCoopers, he moved on to Radisys, where he served as the Controller for the wireless infrastructure solution provider. There he had the opportunity to travel and work at the company’s offices in Asia and Europe. In addition to his career in Financial Management, Ryan is also a Certified Public Accountant (CPA).

Outside of work, Ryan enjoys spending time with his wife and three young boys, pursuing outdoors fun and adventure. He enjoys water sports and has been excited about getting the boys up to the mountain for some great ski time on the snow. And, like every proud University of Oregon alumnus, he has season tickets for Ducks football.